Amazon crosses 10 lakh sellers milestone throughout India


Amazon India on Wednesday mentioned that over 10 lakh sellers at the moment are promoting on its e-commerce platform from throughout India. The corporate had began in India in 2013 with 100 sellers and has as we speak grown to be the popular on-line vacation spot for sellers throughout India.

Notably, greater than 90 per cent of the sellers on Amazon are small and medium native companies (SMBs) and over half of those sellers on {the marketplace} come from tier 2 and tier 3 cities.

Since January 2020, greater than 4.5 lakh new sellers have joined Amazon and over one lakh of those new sellers are native offline retailers & neighbourhood shops which have onboarded the Amazon market via the ‘Native Retailers on Amazon’ program.

“It’s heartening to see the position Amazon is enjoying in enabling small native companies throughout the nation, “ mentioned Manish Tiwary, Vice President – Amazon India.

“These embody native offline retailers and neighbourhood shops from throughout India which can be adopting e-commerce and putting their belief in Amazon to develop their enterprise by promoting on-line, taking part in last-mile deliveries, becoming a member of assisted purchasing and extra.”

Since its inception in India, Amazon has been targeted on creating the infrastructure and the ecosystem wanted to assist SMBs to undertake e-commerce. This consists of taking Chai Cart and Tatkal vans to markets and SMB hubs in cities throughout India for growing consciousness about e-commerce. It has been launching a number of India first improvements for Amazon like Vendor Flex and Straightforward Ship.

The agency has additionally been creating targeted applications to handle key vendor cohorts like ‘Karigar’ for weavers and artisans, ‘Saheli’ for girls entrepreneurs and ‘Launchpad’ for rising direct-to-consumer manufacturers. The groups throughout Amazon have been targeted on enabling these small companies throughout India develop their attain to clients throughout the nation and the world via e-commerce.

“The speedy progress of sellers becoming a member of displays the super entrepreneurial spirit of the Indian companies and the important thing position e-commerce has performed of their enterprise particularly through the latest challenges attributable to the pandemic,” mentioned Tiwary. “As we glance ahead, we stay dedicated to our pledge of digitizing 10 million SMBs together with the ever present dukaans. We strongly consider that Amazon can play a major position in fueling India’s digital financial system to its $1 trillion ambition.”

Amazon has been partaking with the huge community of native neighbourhood shops throughout India, integrating e-commerce into their operations via targeted applications like Native Retailers of Amazon (for on-line promoting), Amazon Straightforward (for assisted purchasing), I Have Area (for last-mile deliveries) and extra. These targeted applications have been witnessing speedy adoption.


Launched in April 2020, ‘Native Retailers on Amazon’ brings the advantages of e-commerce to offline retailers and neighbourhood shops. It helps them complement current footfalls at their shops with a digital presence on Amazon and develop their attain past their regular catchment. For purchasers, this program brings collectively the protection and comfort of on-line purchasing with the familiarity and belief of their favorite native shops.

This system has witnessed accelerated adoption throughout the nation, rising over 20 instances since launch with the entire variety of sellers on this system doubling in simply the final eight months. This system has already been expanded to 450 cities throughout India together with prime metros in addition to tier 2 and tier 3 cities like Sangli, Osmanabad, Jamnagar, Gorakhpur and Jabalpur. Amazon has pledged to onboard 10 lakh native shops on Amazon by 2025.

Additionally, launched in 2015, Amazon Straightforward allows assisted purchasing expertise for brand new to Amazon clients, particularly in smaller cities and cities, whereas enabling further revenue for these native shops. Prospects can stroll into the shop and place an order on Amazon with guided help from the shop workers and decide up the order from the shop or get it delivered at their doorstep.

The variety of Amazon Straightforward shops is on observe to the 1 lakh shops mark by finish of 2021. An upgraded ‘Amazon Straightforward’ retailer format has not too long ago been launched providing a contact & really feel product expertise and integrating a number of Amazon providers via a single touchpoint. The upgraded format shops will quickly be expanded to different elements of the nation.

With the launch of the ‘I Have Area (IHS)’ program in 2015, Amazon has empowered and unlocked the entrepreneurial potential of many neighbourhood shops throughout the nation.

Beneath this program, Amazon helps native enterprise homeowners to ship merchandise to their clients inside a 2 to 4 kilometres radius of their retailer, permitting them to extend their gross sales and generate extra footfalls of their shops. This can be a community of shut to twenty-eight,000 micro-businesses and shops in additional than 420 cities throughout India.

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