Amazon opens first 4-star retailer in UK at Bluewater shopping center


E-commerce retailer Amazon has expanded its bodily presence within the UK by opening its first 4-star retail outlet on the Bluewater shopping center close to Dartford.

Launched in 2018, the 4-star retailer idea solely sells merchandise which can be rated 4 stars or extra, are prime sellers or are new and trending on Amazon’s web site.

The Bluewater retailer is the corporate’s first Amazon 4-star location exterior the US, the place it operates a community of greater than 30 shops.

The three,500ft² retailer provides round 2,000 merchandise, together with books, toys, homeware and Amazon gadgets.

It makes use of digital worth tags to make sure costs are the identical in-store and on-line, so prospects don’t want an Amazon account to buy on the retailer.

Amazon 4-star UK director Andy Jones stated: “I’ve been engaged on this for the previous two years, so we’re clearly simply actually eager now to get prospects in and see what they assume.

“The pandemic didn’t actually change our considering. We’ve seen that the mannequin has labored very well in malls within the US, so a location like Bluewater made whole sense to us.

“I believe the variability within the retailer is admittedly essential and hopefully one thing prospects will see.

“There are the Amazon merchandise they are going to count on but in addition native merchandise from small suppliers, as a result of that may be a big a part of the Amazon enterprise.”

Jones didn’t verify if the shop is a part of a trial or if Amazon plans to open extra 4-star shops within the UK.

The e-commerce retailer at present operates six comfort shops that includes checkout-free know-how within the nation.

In March, Amazon opened a till-free Contemporary retailer in West London, its first bodily location exterior the US. The corporate stated that it deliberate to open extra shops within the Higher London space.


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