Display screen seize: South Indian productions rake in 44% of Hindi film collections


Hindi films look like inching nearer to pre-Covid assortment figures, going by the most recent information.

It’s virtually six months since Hindi film audiences returned to single-screen theatres and multiplexes after months of Covid-induced restrictions, which started in March 2020.

Although the variety of releases was virtually one-third pre-pandemic stage, the field workplace assortment was virtually 88.87 per cent.

It have to be remembered that within the preliminary months of the post-pandemic market, films had been screened with 50 per cent occupancy attributable to Covid restrictions in some states.

Information from leisure information web site ‘Bollywood Hungama’ confirmed there have been 31 Hindi film releases from November 2021 to April 2022.

A comparative evaluation of pre-Covid interval — November 2019 to March 2020 (lockdown was in power in April) and November 2018 to April 2019 — confirmed 94 and 101 releases, respectively.

Rohit Shetty’s Sooryavanshi was the primary main launch within the post-pandemic market and it recorded web collections exceeding ₹190 crore. Till then, a majority of the larger Hindi stars’ films had been launched on OTT platforms.

Rise of south

Motion pictures initially made in South Indian languages and dubbed in Hindi dominated the post-pandemic marketplace for Hindi movies, accounting for round 44.18 per cent of the field workplace collections.

Yash-starrer KGF-2, produced by Bengaluru-based Hombale Movies and directed by Prashant Neel, raked in additional than ₹412 crore within the Hindi market alone, topping the post-pandemic market. It accounted for 23.04 per cent of Hindi films collections in the course of the interval.

Rajamouli’s RRR, starring Junior NTR and Ram Charan, was the second highest grosser within the Hindi market, at ₹270 crore.

One other film from the south, Pushpa: The Rise, starring Allu Arjun, grossed over ₹100 crore.

Nonetheless, not all Hindi-dubbed films from the south clicked on the field workplace. Prabhas-starrer Radhe Shyam and Vijay-starrer Beast didn’t make an affect within the Hindi field workplace.

Bollywood — a colloquial reference to the Hindi film trade primarily based in Mumbai — struggled to supply hits in the course of the interval, barring just a few like Sooryavanshi, Gangubai Kathiawadi and 83.

Content material issues

A look on the prime collections in the course of the November-April interval of 2021-22, 2019-20, and 2018-19 reveals that content material performed a serious function.

Uri: The Surgical Strike, which was launched in January 2019, earned greater than ₹245 crore. The motion movie was primarily based on the occasions surrounding the assault on Indian forces at Uri in 2016 and the retaliation to it.

Tanhaji: The Unsung Warrior, which launched in January 2020, topped with greater than ₹279 crore on the field workplace. This historic motion film was primarily based on the Maratha warrior Tanhaji Malusare.

Within the post-pandemic situation, The Kashmir Information, directed by Vivek Agnihotri, took the Hindi field workplace without warning, snapping up over ₹250 crore. It was the one non-south film to cross the ₹200-crore mark between November 2021 and April 2022.

₹100-plus crore membership

Curiously, there was a rise within the variety of films crossing ₹100-crore assortment within the post-pandemic market, in contrast with earlier.

Throughout November 2021 to April 2022, 31 films collectively netted ₹1,791.85 crore, of which ₹1,478.74 crore (82.53 per cent) got here from seven films that crossed the ₹100-crore mark.

Of the 94 Hindi films launched between November 2019 and March 2020, solely 4 crossed the ₹100-crore mark, accounting for ₹747.61 crore (48.02 per cent) of the web assortment of ₹1,556.85 crore.

Comparatively, pre-pandemic efficiency was higher in the course of the November 2018 to April 2019 interval, although it was decrease than the post-pandemic efficiency. In all, 101 Hindi films hit the silver display screen in the course of the interval, gathering round ₹2,016.09 crore. Of those, seven films crossed the ₹100-crore mark, accounting for round ₹1,275.3 crore (63.26 per cent).

Revealed on

Might 10, 2022


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