The retail giants are slated to launch their annual autumn promotions in India on Oct. 3, with total gross sales predicted to exceed $9 billion, Nikkei Asia studies.
Walmart-owned Flipkart and Amazon’s Indian enterprise every have a share of the native e-commerce market exceeding 30 p.c; each firms have modified their schedules to launch promotions earlier, in an try and beat out the rival agency. India’s Shradh competition season is anticipated to be a profitable one, seeing because the nation’s Covid-19 instances are falling and social distancing measures have eased.
In line with consultancy RedSeer, gross sales might exceed $9 billion over the festive season — up 23 p.c from $7.4 billion final yr. The agency expects cell phones, electronics and style to be the top-performing classes.
Plug Into India’s Dynamic E-Commerce Market
Throughout lockdown Indian e-commerce platforms attracted a bonanza of worldwide funding from the likes of Fb and a fund backed by LVMH. What can style manufacturers do now to faucet into this sophisticated however colossal $43 billion alternative?