How do pure merchandise retailers outline innovation?


At New Hope, we discuss a ton about innovation, and we incessantly highlight manufacturers, merchandise and applications that actually transfer the needle. As we see it, innovation may imply creating a brand new class, a novel supply system or an upcycled ingredient. Or it’d imply catering to an underserved market or addressing a social problem.

However how do unbiased pure merchandise retailers outline innovation? What do they—the trusted gatekeepers for our business—see as really forefront when vetting manufacturers to help and merchandise to inventory? How do retailers innovate inside their very own operations? Since there is no such thing as a one higher to reply these questions than retailers themselves, we surveyed retailer house owners, managers and patrons. Right here, they share what innovation means to them and what varieties of improvements they search for. 

JohJohn Dyke, founder and CEO of Turnip Truck in Nashville, Tennessee n Dyke, founder and CEO of Turnip Truck in Nashville, Tennessee

“As Nashville’s native grocer, Turnip Truck defines innovation as efficiently using all obtainable assets—pure, human, operational and technological—to attach our clients with the freshest, highest-quality native, pure and natural meals obtainable.”

Sam Mogannam, founding accomplice of Bi-Ceremony Market in San Francisco, California

Sam Mogannam, founding partner of Bi-Rite Market in San Francisco, California “I am drawn to product improvements primarily based on enjoyable, new methods of utilizing conventional methods or components to create one thing stunning and scrumptious. For instance, a number of years in the past, we found black sesame paste whereas touring a 100-plus-year-old household mill in Japan.

“Extra not too long ago, I am enthusiastic about Prime Roots’ koji-based meats. As a substitute of the lab-grown, genetically engineered method to creating plant-based meat, the Prime Roots workforce turned to custom, rising koji till it resembled an extended, protein-rich, fibrous muscle. Then they deal with it like meat—grinding, seasoning, encasing and smoking it so it turns into a scrumptious, sliceable deli meat.

“At a time when meals manufacturing has turn out to be extra difficult and industrialized, reimagining conventional meals is progressive. I search the makers targeted on reinvigorating or saving a scrumptious foodway and giving it publicity past the place it originated.”

Raquel Isley, vice chairman of promoting at Pure Grocers by Vitamin Cottage in Lakewood, Colorado

Raquel Isley, vice president of marketing at Natural Grocers by Vitamin Cottage“Innovation can imply so many issues in our business. We’re repeatedly impressed with our distributors who come out with intelligent, high quality additions to their product strains. Sudden class expansions and sustainable, creative packaging are additionally accomplishments that we relish. However maybe essentially the most thrilling innovation we see—and enthusiastically embrace—is the regenerative farming motion.

“Regenerative natural farming encourages steady innovation and enchancment of environmental, social and financial measures. It eliminates poisonous artificial inputs whereas selling organic variety and the concord of pure cycles. Consequently, the well being and welfare of all dwelling issues is inherent to its success.

“Collectively, all of us—the farmer, the grocery retailer proprietor and the eater—can guarantee entry to nourishing meals, restore our topsoil, sequester greenhouse gases, enhance our well being, and create extra sturdy and equitable economies. From soil to seed, course of to packaging, delivery to shelving and cart to house, every of us has a option to act for hope and redirect the longer term.”

Julia Greenblatt, Kimberton Whole Foods Julia Greenblatt, HBA and reward class supervisor at Kimberton Entire Meals in Kimberton, Pennsylvania

“For items, I’m primarily on the lookout for nation or state of origin, as effectively points round social justice—this is essential. I take advantage of a web site named Faire as a supply for a whole bunch of small manufacturers. In physique care, I’m on the lookout for improvementsRich Greenblatt, Kimberton Whole Foods in packaging, attempting to substitute plastic with different supplies similar to cardboard and aluminum.”

Wealthy Greenblatt, perishable class supervisor at Kimberton Entire Meals

“I’m on the lookout for improvements primarily in new product strains serving the vegan and vegetarian market, as being forward of the curve is vitally necessary in a aggressive market. As well as, an important factor is shopping for native.”

Jeff Shackelford, vice chairman of buying on the Wholesome Edge Retail Group, which operates Akin’s Pure Meals, Chamberlin’s Pure Meals and Earth Origins Market

“Innovation has a whole lot of totally different meanings for our firm. It might be merely figuring out the perfect efficiency or mixture for optimum profit in a complement, or it is perhaps a brand new mixture of flavors that encourages clients to strive one thing new. Innovation may imply nJeff Shackelford, Healthy Edge Retail Groupew supply strategies and even simply new packaging or branding for a tried-and-true product we now have stocked for years.

“Our class managers evaluate 1000’s of things yearly on the lookout for the following innovation whereas making certain we keep true to our virtually 90-year-old roots of the pure merchandise business. We’re cautious to not soar at each fad, as we wish to be certain the merchandise we herald will profit the purchasers who give us the privilege of serving their wants.

“Now we have actually 1000’s of relationships all through the pure merchandise business, some going again a long time, so we’re capable of have conversations with manufacturers, reps, brokers and distributors about what’s necessary to our clients. We really feel this places our three banners in one of the best place to be on the leading edge of latest tendencies whereas additionally making certain we vet all the things totally. That approach, we could be proud to supply the innovation and educate our workforce to clarify it to clients, permitting them to make knowledgeable buying selections.”

Tully Velte, advertising director at East Bay Pure Grocers in Alameda, California

Tully Velte, East Bay Natural Grocers“We see innovation as furthering inclusion and sustainability targets by way of novel means. Typically which means attempting new methods or making use of new insights or new tech, or it’d imply taking larger appreciation of the holistic elements of how an operation like ours can work.

“So far as sustainability, a number of huge developments in rising reusable choices within the retailer embody utilizing Dispatch Items, which helps with the tough downside of single-use packaging for to-go meals. We now provide their reusables for a number of takeout and grab-and-go choices. People can get soups and sandwiches from in glass jars or stainless-steel containers, which they take and return when executed.

“We have additionally introduced in a state-of-the-art self-serve Soapstand refill station to our Castro Valley retailer. From a single machine, we provide domestically made liquid hand and dish cleaning soap, all-purpose cleaner and laundry detergent, and clients can reuse their very own bottles.”

Sean Doyle, normal supervisor of Seward Neighborhood Co-op in Minneapolis, Minnesota

“I’d outlineSean Doyle, Seward Community Co-op innovation as listening to our clients, a lot of whom personal our co-op, and creating retail applications that reply to their wants. A frequent concern we heard was the need to know the place the merchandise we promote come from. Our shoppers place a excessive worth on their relationships with the growers and makers of merchandise on our cabinets and of their pantries, and so they wish to buy from small, native, cooperative, inclusive or sustainable companies as a lot as attainable.

“We created the Neighborhood Meals—Values Each Day program to highlights merchandise made with this in thoughts. Since its founding three-and-a-half years in the past, Neighborhood Meals merchandise have come to signify almost one-third of our total gross sales. It’s a technique we differentiate ourselves available in the market.”


Responses have been edited for size and readability.


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