How QR codes and digital innovation may lower dairy waste


Analysis from Cornell College discovered customers will use QR codes to see how lengthy milk is drinkable, a improvement that the analysis authors imagine may assist lower meals waste.

Round 19% of all of the dairy merchandise bought by American households are wasted, making it one of many prime three most wasted meals teams within the nation.

Cornell doctoral scholar in meals science, Samantha Lau, got down to assess what interventions may assist deliver this determine down.

Lau works within the lab of Martin Wiedmann, the Gellert Household Professor in Meals Security within the School of Agriculture and Life Sciences. Collaborating alongside Cornell’s Milk High quality Enchancment Program, Lau related with the Cornell Dairy Bar, which sells fluid milk and ice cream on campus. The goal of her analysis was to evaluate acceptance of QR know-how.

Prospects had been introduced with a alternative: buying milk with printed best-by dates or shopping for containers with QR codes that, when scanned by a wise telephone, would show the best-by date.

In the identical Cornell Dairy Bar research, Lau positioned a dynamic pricing ingredient the place customers had been inspired to buy milk with a shorter remaining shelf life – by providing a value low cost because the best-by date approached.

“Throughout [the] two-month research, over 60% of consumers bought the milk with the QR code, exhibiting a substantial curiosity in utilizing this new know-how,”​ Lau stated. “This revealed that using QR codes on meals merchandise could be an modern option to tackle the bigger concern of meals waste.”


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