Innovation Methods to Speed up Development and New Product Improvement: How AWS Helps Retailers Innovate


Many organizations run into challenges as they attempt to construct a tradition of innovation. A latest survey of over 500 enterprise leaders performed by Harvard Enterprise Assessment Analytic Providers and AWS exhibits that progressive organizations “purpose to resolve their prospects’ issues first, and that informs how they innovate.” At AWS, we spend a whole lot of time attempting to embed innovation into our every day work. On this weblog, we’ll talk about a few of the strategies we use to innovate at Amazon and AWS. We’ll additionally cowl our service choices to assist prospects innovate, and we’ll share examples of innovation success tales.

Amazon Management Ideas

At Amazon, we maintain ourselves and one another accountable for demonstrating 16 Management Ideas in our every day actions, comparable to “Buyer Obsession,” “Invent and Simplify,” “Be taught and Be Curious,” and “Suppose Large.” These Management Ideas assist information our enterprise selections and remind us to maintain prospects and their wants high of thoughts because the driving power of our innovation. We educate the Management Ideas, together with historic examples, to new hires. As an illustration, an instance of considering huge is our Prime two-day supply, which was an unimaginable feat again in 2005 when Amazon first supplied it. Prospects didn’t essentially ask for two-day transport, however it definitely turned obvious that they wished it. This anecdotal level is only one instance of how we obsess over prospects and take daring steps to innovate. At Amazon, roughly 90% of what we construct is pushed by what prospects inform us they need. And for the opposite 10%, we pay shut consideration to ache factors and create new options and providers to shock and delight prospects.

The Six-Web page Narrative

This is one other peculiar facet of the tradition at AWS and Amazon: We not often use PowerPoints for inner shows. As an alternative, we use six-page narratives. On the floor that sounds fairly unusual—and definitely there’s an funding in time to organize this type of deep narrative. However there’s a cause. The notion of a presentation is commonly closely influenced by the presenter as a substitute of the concept itself. Utilizing written phrases forces the presenter to seek out information to help the concept, and it encourages folks to concentrate on the core concept relatively than cool graphics and nice presentation abilities. It additionally permits the presenter and the viewers to have interaction in a deep dialogue that normally contains various opinions and respectful challenges to assumptions that assist to refine and enhance the concept—nicely earlier than a single line of code is written.

Working Backwards

To assist with execution, we create mechanisms that codify actions so they’re repeatable. We consider the most effective mechanisms are self-reinforcing, constantly flip enterprise inputs into invaluable outputs for purchasers, and switch good intentions into actions. A longtime mechanism is “Working Backwards,” the place we begin with a buyer want and work backwards to an answer. We tackle key questions that assist illuminate the client and their drawback, in addition to the wants and advantages of a possible answer. Amazonians throughout the corporate wrestle with these simple questions as they give thought to new concepts. They’re deceptively easy questions that you possibly can reply in 5 minutes or spend 5 months exhaustively researching. Regardless, these questions refine our considering and strategy, and as soon as we’ve answered the questions, we will transfer to the following step within the course of: writing a press launch and incessantly requested questions (PRFAQ) doc. This mechanism is within the DNA of our tradition, so each Amazon worker is conversant in it.

We draft a press launch, a ahead wanting one-page doc asserting the brand new product, service, or course of utilizing customer-centric language. You’d be shocked how writing a one-page press launch cuts by means of the litter and yields absolute readability. If the press launch is boring or unclear, there’s extra work to be completed to refine the concept. Press releases for Kindle, Echo, and Amazon Rekognition had been all drafted within the ideation stage, nicely earlier than the merchandise had been truly constructed. Earlier than we employed a workforce or put palms on keyboard, the PRFAQs turned the dwelling prototype for these new merchandise—the litmus check of buyer worth and delight.

Web Consequence: Innovation

The results of our Working Backwards strategy is best instruments, merchandise, and providers that remedy buyer issues to always innovate and drive steady worth to prospects. It’s price noting that prospects who transfer to AWS scale back IT spend on infrastructure, liberating price range for reinvestment in different areas. AWS prospects additionally see important enhancements in different areas, together with employees productiveness, operational resilience, and enterprise agility. As a result of the cloud makes it simpler to experiment, innovation is extra accessible than ever—particularly for retailers.

Digital Innovation Program

Since many retailers aren’t certain the right way to get began, AWS presents applications to assist retailers innovate. The  AWS Digital Innovation Program is a workshop-style session the place our consultants enable you finetune your concept and description a path to deliver your concept to fruition, pulling from 20+ years of Amazon expertise. This system presents a wide range of engagement alternatives, together with one-on-one conversations about our “Tradition of Innovation” and “Studying from Amazon” briefings that specify our strategy to innovation that led to robotics, AWS, and Amazon Go.

Digital Innovation Program and Working Backwards Success Tales

The AWS Digital Innovation Program additionally presents Working Backwards engagements to assist firms unlock innovation. Listed below are a number of examples of profitable engagements:

  • AmorePacific—This South Korean magnificence and cosmetics firm ranks 12th on this planet in its class. An Amazon Digital Innovation engagement led to the event of latest streams of innovation throughout the enterprise, together with a Magnificence Advisor and a Stress Administration Service. To be taught extra, learn the case examine.
  • Ferring Prescription drugs—This specialty biopharmaceutical firm is dedicated to serving to folks construct wholesome households. A Digital Innovation engagement with a Working Backwards strategy helped the corporate perceive the foundation causes for why {couples} don’t search assist for fertility points. The session led to the Fertility Home Calls program that has been rolled out throughout the US. To be taught extra, learn the case examine.
  • Konica Minolta Precision Drugs (KMPM)—A part of the Konica Minolta Group, KMPM is devoted to detecting and treating illness. In a Working Backwards engagement, Amazon helped the corporate re-imagine its LatticeTM initiative, a groundbreaking built-in diagnostic knowledge platform that mixes genomics, pathology, and radiology knowledge together with different crucial info to uncover new, clinically related biomarkers and create the following era of diagnostic exams. To be taught extra, learn the press launch.
  • Meliá Motels Worldwide—Because the third largest resort chain in Europe, the AWS Digital Innovation Program helped the corporate re-imagine the check-in expertise within the COVID-19 period. Melia turned the primary resort chain in Spain accredited to reopen after lock-downs by launching “Face to Go,” a zero-contact check-in course of utilizing facial recognition, ID doc scanning, and terminals within the resorts that really acknowledge the client upon entry. To be taught extra, learn the case examine.
  • Superbet—It’s the biggest sports-betting operation in Romania providing on line casino video games, reside sports activities, lottery, and extra. In a Digital Innovation session following the Working Backwards mechanism, the corporate centered on the client perspective and created a loyalty program known as Tremendous Membership for its retail prospects. It’s been so profitable, Superbet prolonged this system to on-line customers as nicely. To be taught extra, learn the case examine.

Different Advisory Applications and Assets

Along with the AWS Digital Innovation Program, we additionally supply a number of different advisory and consulting applications, together with:

  • Innovation Transformations—Provided by the AWS Skilled Providers Innovation Advisory workforce, this program is designed for enterprise firms that need steering on organizational design, agile improvement, innovation methods, and expertise retention.
  • AWS Migration Acceleration Program—This program is right for organizations that need to speed up innovation with new applied sciences.
  • Enterprise strategists—For giant retailers that need to speed up digital transformation, our enterprise strategists, who’re former c-level executives from a variety of industries, can share their experience and steering. Phil Le-Brun, former CIO of McDonald’s, is one in all our enterprise strategists.

Innovation doesn’t simply occur. It must be cultivated all through the group with mechanisms to help progressive efforts and a willingness to take dangers. As you’ll perceive from every of the client successes included on this weblog, there are not any short-cuts. And with the few examples right here, we’ve solely scratched the floor to showcase spectacular success tales. However as at all times, AWS is right here to assist your retail group innovate. Contact your account workforce right this moment to get began.


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