Purchase now, pay later (BNPL) firm Klarna has launched its new one-stop buying app throughout the corporate’s markets, in response to a Wednesday (Nov. 3) press launch.
With the app, prospects can store in any respect on-line shops, peruse unique affords, benefit from curated buying collections, save objects, obtain notifications for value decreases, view supply monitoring, and handle funds and returns, the announcement mentioned. The app is on the market for obtain on iOS and Android cellular gadgets within the U.S., U.Ok., Australia, New Zealand, Germany, Austria, Spain, Netherlands, Belgium, Sweden, Finland, Norway, Denmark, Poland and France.
Prospects utilizing the app can select Klarna’s interest-free installment cost possibility in any respect on-line retailers, even when the service provider just isn’t a direct accomplice of Klarna, in response to the announcement. Thus far, greater than 250,000 retailers have teamed with Klarna, together with H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress.
Within the wake of the COVID-19 pandemic, cellular commerce continues to surge exponentially. In line with Retail Dive, the variety of cellular app downloads has grown by 36%, and in-app purchases have elevated 54%.
A Klarna-commissioned survey of greater than 13,000 respondents in 13 nations discovered that greater than three-quarters of 18-24-year-olds and greater than 70% of 24-40-year-olds use their cellular gadgets extra readily to buy than they did two years in the past.
“Right this moment, folks search simplicity that solves for his or her particular wants in a single place and permits a variety of actions throughout their buying journey,” famous Klarna CEO Sebastian Siemiatkowski. “Switching between apps is one thing we as customers discover increasingly more irritating.”
Extra app options, together with a collective royalty card house, money-saving instruments and reside buying occasions, can be rolled out quickly, the corporate mentioned.
The all-in-one Klarna app launch comes on the heels of this week’s announcement that the corporate had acquired value comparability platform PriceRunner, as PYMNTS reported. That transaction is aimed toward bringing improved app options to Klarna prospects.
See extra: Klarna Snaps up PriceRunner to Deliver New Options to Buyers