Buyers in India are identified to hunt essentially the most out of each buy – continuously utilizing the ‘Sahi Sahi Lagao’ catchphrase throughout negotiations with distributors.
Forward of the festive season, Meesho – India’s largest social commerce platform – has launched the Sahi Sahi Lagaya Hain marketing campaign to attraction to value-seeking consumers throughout Tier 2+ markets. The marketing campaign highlights how prospects can entry a big selection of high quality, unbranded merchandise on the proper worth from sellers throughout the nation — instantly from the Meesho app.
Culturally a value-conscious market, consumers in India are identified to hunt essentially the most out of each buy – continuously utilizing the ‘Sahi Sahi Lagao’ (quote the appropriate worth) catchphrase throughout negotiations with distributors. The corporate’s newest marketing campaign is a reassurance to them and places an finish to the effort of exploring crowded native markets and negotiating with distributors. With 100,000+ registered suppliers, the app has turn into a single buying vacation spot providing a big selection of merchandise throughout 100+ classes, on the proper worth.
Talking on the marketing campaign’s worth proposition, Megha Agarwal, Vice President & Basic Supervisor Development at Meesho mentioned, “The core idea revolves across the ‘proper worth’ of a product that customers typically search for. True ‘worth’ means having the appropriate number of high quality merchandise and on the proper worth. Through the years, now we have made this a actuality for our customers. With industry-first initiatives like 0% fee, Meesho has turn into the lowest-cost channel for sellers. In flip, they can make sure the lowest costs for customers on the platform. We’re dedicated to enabling on-line success for thousands and thousands of sellers, entrepreneurs, and prospects, even from the remotest city within the nation.”
The TVC options the protagonist’s journey to find the appropriate product-price stability throughout India till they understand that the final word deal on the product of their alternative was at all times inside their attain, proper within the Meesho app. The movies characteristic a high-voltage tune monitor composed by the prolific Sneha Kanwalkar whereas the Bollywood playback star Benny Dayal lends his voice for the grasp tune.
Talking on the marketing campaign, Pallavi Chakravarti, Inventive Head – West, DDB Mudra mentioned, “Buying on-line is an expertise replete with many issues – a reduction right here, a proposal there, a brand new vary elsewhere – and we seen that persons are at all times locked in a wrestle between ‘I paid extra for this’ and ‘I paid much less for that’. That’s how we stumble on the proposition for Meesho’s newest marketing campaign – on this platform, it’s by no means about much less or extra. It’s at all times about paying the RIGHT worth. Utilizing a cut price hunter’s lexicon to carry this thought alive, we created a marketing campaign that we consider does justice to what Meesho does – marrying the offline world with the model’s on-line providing, however extra importantly, telling a shopper what’s in it for him or her, in a fascinating method.”
Focusing on Meesho’s core prospects throughout Tier 2+ markets, the marketing campaign conceptualized by DDB Mudra Mumbai will air on main TV networks- Disney Star, Zee, Sony Leisure, UTV, Viacom, 9XM, SunTV, VijayTV, News18, Gemini TV, AsiaNet, UdayaTV, TV9, ETV, ABP & extra along with YouTube, and OTT platforms in Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi, Punjabi, and Assamese.