Meesho targets customers from smaller cities and cities by way of its new marketing campaign

Meesho, a market for longtail merchandise, has launched a brand new TVC concentrating on customers from small cities and cities who’re getting on board with on-line purchasing for high quality merchandise at reasonably priced price-points.

Conceptualised by DDB Mudra Group, the movie showcases that ladies are good spenders and have distinctive methods of saving cash. They handle their month-to-month bills by higher planning and create a pool of small financial savings from their month-to-month finances, safely tucked away in sudden locations of their house. Meesho with this marketing campaign desires to convey pleasure of on-line purchasing with various decisions accessible on the platform with out burning a gap of their pocket.

Vidit Aatrey, Founder & CEO, Meesho, stated, “As we enter a brand new section in Meesho’s development, one among our priorities has been to serve extra folks than we’ve got ever earlier than, particularly these dwelling in tier-2, tier-3 cities, who’ve the least spending energy as in comparison with the remainder of our buyer base. Meesho is facilitating the entry of the following 500 million customers into the ecommerce ecosystem by establishing ourselves because the lowest price ecommerce vacation spot.”

Rahul Mathew, Chief Inventive Officer, DDB Mudra Group, stated, “Meesho brings you trend at such reasonably priced costs that it suits effortlessly into these little financial savings in your life. It’s this easy thought that we’ve delivered to life by way of an execution that’s simply as easy but pleasant.”

Meesho’s userbase consists largely of ladies — as we speak they’ve greater than 13 million re-sellers on the platform, 70% of them being girls from smaller cities and cities. This advert is an effort to broaden the imaginative and prescient of the model – democratise web commerce for India. So, alongside the mission to assist girls obtain monetary independence, Meesho now goals to give attention to its client base by providing a variety of high quality merchandise on the lowest doable charges for ladies who can use their little financial savings to their coronary heart’s content material.

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