Motatos low cost grocery store launches: might it assist reduce your purchasing invoice?


Swedish low cost retailer, Motatos, has launched within the UK, providing as much as 60% off branded items corresponding to Cadbury, Heinz, Kellogg’s, Nescafe and Walkers.

The net retailer sells well-known meals, toiletries and family merchandise at low costs that would rival the likes of Aldi and Lidl.

With the price of groceries sky-rocketing in current months, it is perhaps music to your ears you could store branded merchandise at a fraction of their regular worth – however what merchandise does Motatos promote and is there a catch to its beneficiant reductions?

Right here, Which? reveals all it is advisable know earlier than purchasing with Motatos.

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What’s Motatos and why are its costs so low cost?

Festooned with peace indicators and revolution slogans, Motatos’ on-line retailer affords one thing a little bit bit totally different (and much more eco-friendly) than many different meals retailers.

Based in Sweden in 2013, Motatos needs to eradicate meals waste. It saves merchandise from meals producers and wholesalers that will in any other case be thrown away because of overproduction, defective packaging, seasonal tendencies, and brief or typically handed best-before dates.

It claims it is then capable of promote this stuff with important reductions, sometimes between 20-60% cheaper than the product’s regular worth (not together with native pricing, gross sales, or promotional costs).

‘As a result of we save merchandise and assist our suppliers be extra sustainable, we get the chance to purchase our merchandise at nice costs. This implies we are able to promote them to you with wonderful reductions,’ its web site explains.

Merely put, purchasing with Motatos means you can lower your expenses on many branded merchandise whereas doing all of your bit to avoid wasting the planet too.

  • Discover out extra: is it fit for human consumption meals after their finest earlier than or use-by date?

What merchandise and types does Motatos promote?

Woman sitting on the floor at home, typing on her laptop

Motatos sells dry meals, toiletries, and family merchandise, together with some pet and child gadgets. So it is unlikely it is possible for you to to do your full massive store with the shop because it does not promote recent meals.

It says it all the time strives to inventory essentially the most well-known manufacturers in the marketplace – however because of its enterprise mannequin, you may discover that its vary modifications regularly (nearly every day, in reality) relying on the merchandise that want saving from landfill.

On the time of writing, Motatos offered a broad vary of family names corresponding to Ariel, Cadbury, Heinz, Johnson’s, Kellog’s, Nescafe and Walkers. 

In case you’ve needed to reduce on branded merchandise (which are typically dearer than supermarket-own ranges) because of the price of dwelling disaster, it is price keeping track of Motatos’ web site to see if the manufacturers you want come into inventory.

  • Discover out extra: 4 methods to cut back meals waste at dwelling

How a lot might I save?

Which? took a snapshot take a look at among the hottest branded meals merchandise offered on Motatos’ web site and in contrast their costs with different supermarkets that stocked the gadgets on the identical day. 

Within the desk under, we reveal how the costs in contrast. The desk is organised alphabetically by product.

*These costs are right as of 13 June 2022 and should have modified since then.

And within the under desk we take a look at among the toiletries and home goods Motatos had on its web site on the time of writing.

*These costs are right as of 13 June 2022 and should have modified since then.

Most often, Motatos provided essentially the most aggressive worth, however we seen that the Nescafe espresso pods and Radox handwash have been offered cheaper at some supermarkets.

Tesco additionally advised us that though the costs we have included are right, its Clubcard costs, accessible to those that join a Clubcard membership, have been cheaper than Motatos’. And Boots mentioned its clients profit from its Boots Benefit Card Scheme, receiving eight Benefit Card Factors per each £1 spent on child merchandise, together with Johnson’s child shampoo.

However though merchandise can sometimes be discovered cheaper elsewhere, purchasing with Motatos comes with the added bonus of saving a product that will in any other case have needlessly been thrown out.

  • Learn extra: too Good To Go, Olio and Karma: Meals waste apps reviewed

The right way to get the perfect worth at Motatos

If there is a specific branded product you want that is offered on Motatos, it is perhaps price inserting a bulk order to economize within the long-term when you can afford the associated fee upfront.

You will discover that a number of the listings promote bulk financial savings for instance ‘purchase 4 for £2.40’. In case you add this stuff to your basket it is going to routinely add the majority promotional supply, however you may edit your basket when you solely need one unit.

Simply bear in mind that there’s a £20 minimal spend and supply is £2.99 or free when you spend over £40.

Ensure to examine you are pleased with the best-before dates earlier than shopping for as they is perhaps shorter than you’d count on from a extra conventional grocery store or meals retailer. You possibly can eat meals previous its best-before date, although its high quality and style might need deteriorated.

And take a look at the product’s ‘regular retail worth’, which Motatos estimates primarily based on the value of the product in a medium-sized grocery retailer, to get an concept of how good the deal is. You may also do a fast store round with different supermarkets to see if there are aggressive promotional offers elsewhere.

  • Discover out extra: how to economize on your meals payments

Think twice earlier than paying with a BNPL scheme

Motatos lets you pay with a debit or bank card but in addition has the choice to pay in 30 days with ‘purchase now, pay later’ scheme, Klarna.

Though this is perhaps a useful solution to keep away from one massive upfront fee, it is necessary to think about whether or not you may realistically afford to delay the fee and tackle the debt.

Zilch, one other BNPL supplier, lately hit the headlines for encouraging individuals to unfold the price of groceries and takeaways over six weeks.

Main debt recommendation charity, StepChange, advised Which? that using pay later merchandise for important gadgets is a ‘worrying’ improvement’.

Richard Lane, Director of Exterior Affairs at StepChange defined: ‘A standard indicator of downside debt is a shopper borrowing to pay for necessities like meals, so components of the business now selling purchase now, pay later credit score for grocery purchasing is worrying.’

In case you’re scuffling with the value of foods and drinks in the meanwhile, listed below are some recommendations on how to economize on meals.

  • Learn extra: Zilch promoting BNPL credit score for groceries and takeaways

4 methods to cut back meals waste at dwelling

Motatos’ mission to eradicate meals waste is a vital one. The Waste and Sources Motion Programme (WRAP) estimates that 6.6m tonnes of meals waste is thrown away by UK households every year, and nearly 75% of this meals might have been eaten.

If you wish to do your bit to chop down on waste, listed below are some easy recommendations on how to take action:

  1. Use frequent sense with finest earlier than dates – whereas use-by dates are about security (and are largely discovered on meat, fish, and a few ready-to-eat meals), best-before dates are about high quality. There is no hazard in consuming meals previous their best-before date, although they will not be in tip-top situation and there could also be a deterioration in style or dietary high quality.
  2. Take note of use-by dates – consuming items which are exterior of their use-by date can imply ingesting dangerous micro organism and creating meals poisoning. In case you’re not going to have the ability to eat one thing earlier than the use-by date – freeze it. Meals could be safely frozen at any level as much as the use-by date. Simply be sure to solely defrost it if you find yourself prepared to make use of it.
  3. Test your fridge temperature – turning down the temperature dial of your fridge can considerably lengthen the shelf-life of its contents. WRAP discovered that lowering a fridge’s temperature from 9 levels to  4 levels centigrade might make cucumbers final 5 days longer (25% of shelf life), double the lifetime of broccoli, hold milk recent for one more 1.5 days and onerous cheese nearly one other 9.
  4. Use meals waste apps – there are a variety of apps, like Too Good To Go, Olio and Karma, that attempt to re-home meals that will in any other case go to waste. Watch our video to learn how all of them work in observe and whether or not they’re price attempting out.
  • Discover out extra: 10 methods you could be extra sustainable


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