EXCLUSIVE: The second annual Cinema Week is ready to happen this fall, from September 26 by way of October 2nd, 2022.
Developed and executed by FILMFROG Advertising LLC and Cinema Week LLC, as a method of celebrating the tradition of moviegoing—and supporting the exhibition business hit onerous by the pandemic—Cinema Week launched in June of final 12 months, showcasing unique in-theater content material and activations, in addition to giveaways and particular friends, in hopes of reenergizing audiences across the theatrical expertise.
“The inaugural Cinema Week delivered on its mission to rally exhibitors and re-engage moviegoers, and with the help of the exhibition group, studios, sponsors and companions – the occasion exceeded expectations,” mentioned Brandon Jones, Creator and Government Director of Cinema Week. “With greater than 300 exhibitors collaborating, and each main studio – Disney, Lionsgate, Paramount, Common, Warner Bros., Sony, STX, A24, United Artists, IFC – Cinema Week energized moviegoers, and inspired audiences to help native film theaters. We imagine the second occasion will show to be much more profitable.”
“We’re excited to as soon as once more help Cinema Week right here on the Impartial Cinema Alliance. For unbiased cinemas, this might be an superior alternative to deliver collectively the communities we serve in our cities and cities with enjoyable movie-themed actions, and in addition help the cinema business as an entire and our companions in Hollywood,” added Wealthy Daughtridge, who serves as President of the ICA, which represents practically 4,000 screens in america. “That is actually a celebration of the massive display and the way forward for moviegoing!”
The primary version of Cinema Week was hosted by greater than 28,000 screens nationwide. Taking part chains on the unbiased, regional and nationwide cinema circuits included AMC Theatres, B&B Theatres, CineLux, Cinemark, Cinergy, Traditional Cinemas, Fridley Theatres, Kerasotes Showplace, Landmark, Malco Theatres, Marcus, Maya, Nationwide Amusement Showcase, Regal, Showbiz, Showcase, Silverspot and Warehouse Cinemas, amongst others, with NATO additionally lending its help.
15.5M tickets had been bought throughout Cinema Week 2021, with the occasion counting 10B earned media impressions, together with 20M in-theatre impressions.