Amazon opened its first non-food retailer within the UK at present, which can promote round 2,000 of its hottest and best-rated merchandise, together with books.
The Amazon 4-star retailer, so-called as a result of it should provide merchandise which can be rated 4 stars and above on the web site, is within the Bluewater buying centre close to Dartford, and the primary exterior the US, the place there are already greater than 30 shops.
The vary of merchandise, which takes in books, shopper electronics, toys, video games and homeware, alongside Amazon units corresponding to Kindle e-readers, Hearth Tablets and Echo Dots, displays what Amazon prospects are shopping for on-line. There may be additionally a “Most Wished For” part exhibiting the preferred merchandise from prospects’ want lists.
Digital worth tags are positioned alongside every product with the merchandise worth, common star score, and the variety of buyer evaluations. The costs would be the identical in-store and on-line and consumers don’t must have an Amazon account to make use of it. Nevertheless, “Prime members will obtain unique perks and offers all through the shop,” the retailer mentioned.
Prospects can even be capable to acquire gadgets ordered on-line in addition to return gadgets to the shop with out the necessity for packaging and labels.
Andy Jones, director of Amazon 4-star UK, mentioned: “The Amazon 4-star retailer is a good place for purchasers to find scorching new releases, assured page-turners, top-selling electronics, and extra. Each a part of the shop is designed with our prospects in thoughts and we expect they are going to be delighted by the curated collection of the most-loved merchandise at nice costs, alternative to check drive Amazon’s newest units, and the comfort of pickup and returns.”
He declined to say what number of extra shops Amazon plans to open within the UK.